Since 2009 I have served on the SUNY Fredonia Foundation Board, where I have worked on two capital campaigns that raised 35 million dollars for our endowment. Fredonia is a public liberal arts university located in Western New York, known for their Biology, Chemistry, Music and Theatre Arts programs. During my tenure I have served on the finance and capital committees where I helped to grow the endowment from 13 million dollars to over 40 million dollars.

To raise 35 million dollars our foundation used analytics to help identify alumni that had both the means and the interest in supporting Fredonia. We utilized many different ways to prospect, including phone calls, email, private dinners and social media. I helped to implement a day of giving, which replaced our phonathon leaning heavily on Facebook and Instagram to reach alumni. The event raises ~250K per year, up from 18K per year using the phonathon model, but more importantly it helped to raise awareness and energize students and recent grads.