Our mission is to make it easy for everyone to participate in outdoor recreation so that there is more inclusiveness and diversity in the outdoors. Pastimes is the outdoor platform for finding partners, skills, gear and deals. I am the Chief Operating Officer. Check us out @ Pastimes
Presidential Range August 2016
I was responsible for sales, business development and marketing. ANT USA is a small merchandise analytics firm that acquired my company - Highline Software’s Intellectual Property - specifically to help manage workflow and priorities in a retail environment. Day to day role included: Sales, Implementation and Support.
Started a company that built a retail platform (Inventory, Point Of Sale, CRM, Promotions, Payment Gateway and Analytics) for small to medium size retail businesses. Software was successfully sold to large retailers like BigY and The Vitamin Shoppe as well as several hundred small businesses. The software platform was acquired in 2018 by ANT USA a merchandise analytics software company based in Acton, MA.
Accenture Retail consultant where I was responsible for implementing Workbrain Software solutions at Nassau County, one of the largest State and Local Government organizations in the United States.
Implementation consultant where I managed project teams deploying our Time and Attendance and Scheduling Software. Select clients included: L Brands, Best Buy, and Cabela’s.
I started my career at Toys “R” Us where for nine years I held various roles that reported directly to the COO. Ultimately my role helped to restructure the company to allow for a leveraged buyout by Bain and KKR, ending the joy we brought to kids for over 40 years.
Since 2009 I have served on the SUNY Fredonia Foundation Board, where I have worked on two capital campaigns that raised 35 million dollars for our endowment. Fredonia is a public liberal arts university located in Western New York, known for their Biology, Chemistry, Music and Theatre Arts programs. During my tenure I have served on the finance and capital committees where I helped to grow the endowment from 13 million dollars to over 40 million dollars.
To raise 35 million dollars our foundation used analytics to help identify alumni that had both the means and the interest in supporting Fredonia. We utilized many different ways to prospect, including phone calls, email, private dinners and social media. I helped to implement a day of giving, which replaced our phonathon leaning heavily on Facebook and Instagram to reach alumni. The event raises ~250K per year, up from 18K per year using the phonathon model, but more importantly it helped to raise awareness and energize students and recent grads.
Mount Van Hoevenberg, Lake Placid, NY . December 24, 2017 -16F
In 2018 I helped to create an endowment that allowed us to raise money from members that wanted to give beyond annual appeals.
Responsible for helping the Parent Teacher Association raise money for the benefit of PS 199 and West End Secondary School. I led the technology team that implemented a platform to run online, silent and live auctions. We utilized the platform for multiple fund raising events including walkathons, wine tastings and our annual gala. Annually we raised between $100K and $400K using this technology, or ~$800 per child.
Engaged by Craftsbury Outdoor Center to implement a digital strategy, which included a reservation system and new website. The project was unique in that the team included the Green Racing Project. I trained the athletes to assist in configuration and coding, substantially reducing the cost of the project, while helping athletes build life skills beyond their athletic careers. For the website I was responsible for the creative and development. I utilized the GRP to migrate legacy data and to build an interface between the reservation system and front end . The technology we used is turnkey, allowing Craftsbury to manage the site themselves with minimal technical skills.
BA English, Minor in Photography. Activities included photography editor and news editor for college newspaper - The Statement. Photo Editor for college publications. Assistant SCUBA teacher.